Sustainability

A considered approach, built on transparency

At VELORA, we believe responsibility begins with making thoughtful decisions and communicating them honestly.

Sustainability is not a single claim, label or campaign. It is an ongoing process of understanding our impact, improving how we operate and avoiding promises that cannot be supported by clear information.

We are still developing our approach, and we are committed to progressing with transparency.

Designed to Be Worn More

One of the most effective ways to reduce unnecessary consumption is to choose products that remain relevant beyond a single moment.

VELORA focuses on versatile silhouettes, timeless influences and distinctive frames designed to become part of your personal style.

Our goal is to encourage more considered choices: eyewear selected with intention, worn regularly and cared for properly.

Care Extends Product Life

How eyewear is handled, cleaned and stored can significantly affect its condition over time.

We encourage customers to:

• Clean lenses using a soft microfibre cloth.

• Remove dust before wiping whenever possible.

• Avoid abrasive materials and harsh household cleaners.

• Store eyewear away from direct heat and heavy pressure.

• Use suitable protective storage when the frame is not being worn.

• Handle both temples evenly when putting the frame on or removing it.

Clear care guidance helps customers protect their eyewear and enjoy it for longer.

More Thoughtful Operations

As VELORA grows, we are reviewing the decisions behind our products, packaging and delivery experience.

Our priorities include:

• Improving access to verified information about product materials.

• Increasing transparency across our product descriptions.

• Reducing unnecessary packaging wherever operationally possible.

• Reviewing how products and orders move through our supply chain.

• Working towards more considered sourcing and fulfilment decisions.

• Communicating progress without exaggeration or unsupported environmental claims.

These priorities represent the direction of our work rather than a claim that every challenge has already been solved.

Honest Product Information

We believe customers should have access to clear and useful information before making a purchase.

As more verified product information becomes available, we aim to improve how we communicate:

• Frame and lens materials.

• Product construction.

• Care requirements.

• Packaging details.

• Relevant sourcing information.

• Available end-of-life or recycling guidance.

We will only make specific environmental claims when they can be supported by reliable information.

Our Next Steps

Our sustainability approach will continue to develop alongside the brand.

The next areas of focus for VELORA are:

1. Improving material and supplier traceability.

2. Providing clearer product and care information.

3. Identifying opportunities to reduce avoidable packaging.

4. Reviewing the environmental impact of our operations.

5. Sharing verified progress as meaningful improvements are made.

We know that progress requires measurement, accountability and continuous improvement.

What You Can Do

Customers also play an important role in extending the useful life of eyewear.

You can help by:

• Choosing frames you expect to wear regularly.

• Following the recommended care instructions.

• Repairing minor issues where safely possible.

• Passing unwanted eyewear to someone who can continue using it.

• Using an appropriate eyewear recycling or donation programme where available.

Moving Forward

VELORA does not claim to have completed its sustainability journey.

Our commitment is to keep learning, make more informed decisions and communicate with honesty as our practices evolve.

Better choices begin with greater clarity.